Cosmetic packaging design is mainly based on simplicity, usually only need to display the brand, name and other necessary information, in many cases, there is no other graphic design. You can choose the original image. For example, it is mainly used for some natural plant-based cosmetics. For example, the rose series will use pictures printed with roses. The biggest advantage is that the image is clear, and it feels natural and simple. You can also choose abstract Patterns, such as some points and lines, this expression is concise and generous, and can also reflect a strong modern atmosphere. An important part of the packaging design of color cosmetics, people often distinguish different products by color. The suitable color is the earliest for people to discover and choose, and is most willing to contact people's reaction, which directly stimulates the desire of buyers.
The color design of modern cosmetics packaging is mainly from the following aspects:
1. Color design according to the gender of consumers
Women's cosmetics packaging uses mild but not strong, bright and not glaring colors, such as bright green and light blue, which will give people a relaxed and lively feeling. The packaging of male cosmetics and cool colors with high purity and low lightness, such as dark blue and dark brown, give people stability and confidence.
2. Design according to the age and color of consumers
It is necessary to design according to the different ages and colors of consumers. It is full of youthful vitality. The packaging design of young consumers can use a light green color that symbolizes the life of youth. The color is used to interpret the vitality of young girls and beautiful dreams. . With the increase of age, the psychological changes of consumers, and the symbolic color of nobility, are more like the psychological characteristics of purple and gold. The pursuit of noble and elegant plastic pigment series, purple adoption, because of its consumption target, women over 30 years old, The purple is just to cater to consumption goals.
3. Design according to product color
Now the cosmetics are well designed with good functions, such as moisturizing, whitening, anti-wrinkle, etc. The color of cosmetic packaging with different functions also plays a key role. Cosmetic packaging products, such as moisturizers are blue and green, giving people a fresh feeling and moisturizing, whitening products are mainly white, sometimes some white pink, blue, or performance is ruddy; or show clear white; sunscreen products orange and blue Orange is the color of the sun and is the most eye-catching color. The packaging of sunscreen products is likely to have a significant effect, and blue is the complementary color of orange. Using it can give people a fresh feeling.
4. Design materials according to product color
With the advancement of science and technology, more and more raw materials for the production of cosmetics are discovered, and some cosmetics only need the color of the raw materials for packaging products. For example, the new Estee Lauder series, the raw material red pomegranate, which is also the biggest selling point, uses bright red packaging, and the DHC platinum multi-series will use the color of platinum. Consumers can recognize this series of products at a glance without a display.
The quality of cosmetic packaging design is related to the image of the entire product, which has attracted more and more attention. A good cosmetic packaging is not only a problem with good colors, graphics, materials, shapes and structures are also important. With the application of new materials, the development of new technologies, and the continuous innovation of designers, the era of cosmetic packaging design development now highlights individuality. Practice has shown that only materials, shape and structure, decorative design and reasonable use of cosmetic packaging design become the most satisfying Consumer demand packaging. The sales area is based on the determinants of the product packaging design category and the attributes of the object, the brand positioning and consumption orientation of the structural design, called the positioning design packaging is the positioning of the goods and services, not just the different angles of the product itself in the external shape of the structure material, The sales of color restrictions and price positioning and brand positioning are a company in the fierce competition in the commodity market and its products. If you want to win, you need the packaging of the goods to accurately convey the product information. Set many similar or included in the consumption of goods. A different kind of special impression requires designers to master the brand market positioning of packaging design.