Cosmetic packaging market meets the market needs of different groups of people


With the improvement of people's living standards, the consumption of cosmetics market is increasing day by day. Today, the cosmetic market has become more and more mature. With the development of the cosmetic packaging market, the future cosmetic packaging market should be increasingly subdivided to meet the market needs of different regions and groups of people. The new cosmetic packaging will take into account more comprehensive factors, and its cost, material and design will be greatly improved.

For many people, cosmetics have begun to be gradually subdivided, such as men's cosmetics, women's cosmetics, children's cosmetics and cosmetics for the elderly. Different consumer groups have different market demands and consumption characteristics. Cosmetic bottles should also be designed in a targeted manner according to market segmentation. Men's cosmetic bottles are mostly masculine, individual and easy to use. Women's cosmetic bottles mostly reflect the characteristics of warmth, romance and softness. Children's cosmetic bottles need to reflect more cartoon elements and children's psychological needs. Cosmetic bottles for the elderly should be reflected in humanized design and ease of use. We once said that cosmetic bottles are a "sharp tool" for cosmetic companies to promote their products. In the subdivided cosmetic market, designing cosmetic bottles that meet the needs of different similar cosmetic markets also reflects an enterprise's ability in marketing. For the segmented cosmetics market in different regions, it is more reflected in the product segmentation of cosmetics according to the customs and economic development of different places. Reflected in cosmetic bottle packaging, it is mainly in the cost and material distinction of cosmetic bottles, and the design must not involve and violate different religious beliefs and customs.

There are many cosmetic packaging bottle buyers who always swing between glass bottles and plastic bottles when purchasing bottles. Glass bottles are more high-end in packaging, but the cost is relatively high. Plastic bottles are relatively cheap in terms of packaging costs. Therefore, in order to balance the advantages between the two, many buyers are scratching their heads. For cosmetics and health care product companies, in the choice of packaging, although the relevant departments have always required the packaging to be simple. However, due to the fierce market competition and relatively high profits, enterprises will tend to have high-grade and high-end packaging when choosing packaging in the market. Pursuing high-end packaging is the first choice of many buyers. However, there are many defects in glass bottles, so some manufacturers will hesitate to do so. There is no better way to strike a balance between glass and plastic than acrylic. The acrylic bottle looks like a frosted glass bottle and has a different temperament. At the same time, acrylic bottles have all the advantages of plastic bottles, and the cost is lower than that of glass bottles. This is a very suitable bottle in the field of cosmetic and health care packaging.

Ningbo Huiho Cosmetics Packaging Co., Ltd. is Cosmetic packaging Suppliers, supply lipstick tubes packaging/aluminum mascara tubes