The importance of packaging design to mascara packaging […]
The importance of packaging design to mascara packaging boxes
How much do you know about the design of mascara packaging boxes? With the rapid development of modern industry and the continuous improvement of people's living standards, people's demand for packaging boxes will continue to increase, and higher requirements are placed on the quality of the iron boxes. Increasing short-run jobs in mascara packaging boxes, improving processing quality, and reducing production costs are also market pressures and problems faced by carton packaging companies. This requires the application of new technologies in the production process of iron box packaging and continuous improvement of equipment automation Degree, reduce the adjustment time of the equipment and the auxiliary preparation time of the job. Only by constantly adapting to the new changes in the market and meeting the requirements of different users can the competitiveness of packaging box packaging enterprises be improved.
Whether a product has good sales performance must be tested by the market. In the entire marketing process, packaging plays an extremely important role. It uses its own unique image language to communicate with consumers to affect the primary emotions of consumers, and when consumers see it, they will respond to what it is packaging. The product generates interest. It can both promote success and lead to failure, and the packaging that is not visible will make consumers swept away. With the continuous development and improvement of my country’s market economy, consumers have become increasingly mature and rational, and the market has gradually revealed the characteristics of a "buyer's market". This not only increases the difficulty in product marketing, but also makes packaging design encounter unprecedented The challenge of product packaging drives the consumer psychology of the masses and develops in a more scientific and higher-level direction.
Packaging has become the main behavior of market sales in actual commercial activities, and it inevitably has a close relationship with consumers' psychological activities. As a packaging designer, if you don't understand consumer psychology, you will be blinded. How to attract consumers' attention, how to further stimulate their interest and induce them to adopt the final purchase behavior, this must involve the knowledge of consumer psychology. Therefore, studying consumer psychology and changes is an important part of packaging design. Only by mastering and reasonably using the laws of consumer psychology can we effectively improve the quality of design, increase the added value of goods, and improve sales efficiency.
Consumer psychology research shows that consumers have complex psychological activities before and after purchasing goods, and the differences in age, gender, occupation, ethnicity, education level, social environment and many other aspects distinguish many different consumer groups and their respective differences. The same consumer psychology characteristics.
The main consumer psychology characteristic of most consumers in the consumption process is realistic psychology. They believe that the actual utility of the product is the most important. They hope that the product is easy to use, inexpensive and good, and does not deliberately pursue the aesthetics of appearance and novel style. Consumer groups with realistic psychology are mainly mature consumers, working class, housewives, and elderly consumer groups.